Before striving for backlinks, it is essential to be familiar with the impact these have on your website.

Backlinks are particularly important for SEO since they signify support or a “vote of assurance” from one website towards another.

Necessarily, backlinks that lead to your site are an indication of search engines that other sites find the content on your website attracts. Hence, if a particular website is linked by several pages, search engines automatically conclude that such material is worthy of relating, and thus it deserves a higher ranking on SERPs. So, receiving these backlinks does have a very progressive effect on the position and the search visibility of your site.

Important Factors

There are a few critical factors that you need to consider before going for backlinks. The first thing that you need to remember is that you should prefer getting backlinks from websites that you share a point of interest with. Hence, going for sites that share similar content as you can help you attract an audience with the same motives and interests as what you offer.

Secondly, you should get backlinks from websites that have a higher Domain Authority (DA) rating and feature higher than your website on SERPs. It will massively assist you in forming a respectable image and reputation in the community. Instead, if you get backlinks from sites that already rank lower than you, then your chances of getting higher traffic are only slightly increased rather than massively.