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7c’s Principles of Effective Communication

by Professor Muhammad Shafiq Malik
effective communication

Following are 7c’s principles of effective communication:

Correctness

Correctness means the message or letter must be written in correct language. Error-free words should be used. There should be no mistakes of spellings and punctuation marks. Facts and figures must be observed.

Conciseness

Conciseness means that the writer should not use old and outdated words. Unnecessary details and repetitions must be avoided. Short sentences and paragraphs should be used. Important and necessary details must not be ignored.

Courtesy

Courtesy means the writer should be sincere and well-intentioned. He should keep the benefit of the receiver in his mind. He should be polite and considerate to the others.

Concreteness

Concreteness means the receiver should be given solid and factual picture in the written message. The writer should be definite and clear. He should provide specific facts and figure. He should use clear and meaningful words to write a message.

Consideration or your attitude

Consideration means the writer should keep the receiver in his mind. He should keep the interest of the receiver uppermost in his mind.

Clarity

Clarity means the writer should be clear in his mind when he gives message to the other. He should not be doubtful in his writings.

Completeness

Completeness means the writer should answer all the questions. He should give all the necessary information. He should provide something extra, if necessary.

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